Email Marketing :
Email Marketing is Marketing using email as a medium. Through email
one can send plain text messages or HTML (Hyper Text Markup
Language, the language used in internet). While using HTML messages
one can send moving images, sounds, graphics, etc; along with the
message which will give an effect same that we see on a television
or on a cinema screen. Within 90 seconds an email message will reach
at any corner of the world. It is so fast. Since one can link
his reply address to the message just clicking on the email address of the
sender will open the default page of the message sending page of
email client. The potential customer only have to fill up his
requirements and click send. The message is gone. This is so
simple. And after all it costs only few peanuts as one page text
message will take only a few seconds to send and receive. Thus it is
cost effective also. The message will be deleted from the computer of the
client only when he delete it. So the life of the message will be
more.
A recent study conducted by a leading provider
of marketing tools for advertisers, direct marketers and web publishers,
shows
Email marketing ranked
consistently high by respondents for achieving all marketing objectives,
including lead generation (65%), information dissemination (55%),
retention (55%), building awareness (55%), generating immediate sales
(53%) and up selling (51%). Many studies on email marketing predict
that spending for commercial e-mail will be double by the year 2010.
There are different kinds of email advertising. They may be
classified mainly into three categories. Viz.
i) Opt-in Email newsletters:
Here one organization send
information about new product launches or services offered to a mailing
list. The newsletter may based on common interest, common industry, etc;
The subscription will be free and customers have to give their consent to
receive email from that particular organization on his preferred subject
by filling a simple form where email id is mandatory. So when
new products or services are being on offer the organization will notify
their clients via email. When ever he wants to opt out from the mailing
list he can do so by simply sending a mail to the newsletter publisher
saying that he is no more interested in receiving their newsletters. In
all opt in news letters there will be a link to unsubscribe from the list.
Sponsor of the newsletter whose ad it carry bears the expense of sending
the newsletter.
ii) Straight Sales email:
The emails sent straight by the
marketer to his clients announcing launching of a new product, a discount
offer, a discounted sale, a trade show, etc;
iii) Spam:
In the internet world Spam means sending unsolicited
emails. They are indiscriminate, untargeted, bandwidth unfriendly and
almost 100% of time unwelcome. In other word they are junk mails.
Many countries have prohibited sending junk mails by law. The
normal operating method of spammers (those who send unsolicited email
messages) are they will collect emails from internet (called harvesting)
and will send messages to those email ids. They do not know to whom they
are sending.
I have received many emails asking whether the
Email Marketing is effective or not. Also clients want to know if it
is effective why people are not using it widely? I will answer to these
questions in my
newsletter.
The possibility of using
email in marketing of products / services are enormous. In case you
require more information or interested in sending email to your target
clients to get more business kindly contact us. We will put our 19+
years of experience and expertise to see that your goal is
achived.
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