Advertising Offline :

Prior to the birth of internet, marketers used traditional advertising to promote their products.  Following are the
few media used in Advertising Offline.

*	Print Medium (newspapers, magazines, Directory, hand bills,    Time Table, etc;)
*	Electronic Medium (Television,  Radio, Cable T.V. etc;)
*	Cinema
*	Outdoor (posters, hoardings, neon signs, Aerial advertising,       Banners, etc;),
*	Direct mail
*	Writing on walls, Painting on buses, trains, etc;

 
These media are still used by the marketers worldwide especially in India.  But new trend is fusing online advertising methodology in their promotional strategy.  In a report published in a leading business daily in Mumbai, India in the  month of April, 2006 says that spending in print media advertising of FMCG companies are on decline.  The sector, traditionalyy among the biggest spenders in Indian media, had a share of barely 12% of overall spends in 2005. This report was drawn from a study by AdEx, a division of TAM media research.

In our opinion it is better to use both media judicially in the overall advertising / marketing strategy of a firm.  Foremost, one should identify its target market and which medium and media vehicles are used by the decision makers of that niche market.  If you succeeded in identifying it, your marketing plan will be already won half battle.

When you release advertisement in the print medium, it is better to release ads when that particular magazine / periodical take part in any useful exhibition so that you will have the double advantage of getting exposure to its regular subscribers as well as the business vistitors of that exhibition.

As said earlier we don't impart all of our knowledge here because there are plenty of copyCATs  prowling on the internet.  We don't want to feed them.  In case you require more information or are intereted in giving advertisements offline and get more business kindly contact us.  We will put our 19+ years of experience and expertise to see that your goal is achived.

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