Benefits of Direct Marketing over Email Marketing Over the years we marketers are in search of which kind of Marketing is more effective than other. While the search is on let me reflect on Direct Marketing over Email Marketing. Direct Marketing
Read moreA Survey on Media Habits of Indian Pharmaceutical Industry
Media Habits of Indian Pharmaceutical Industry – Are Buyers and Sellers on the same page? Long before, prior to the industrial revolution individual business was small and production was carried out on a very small scale mainly to cater to
Read moreWhy businesses require a LinkedIn subscription?
LinkedIn is one of the most powerful professional, business-focused social network in the world. Adding LinkedIn to your marketing arsenal can help you expand your network, find business associates,clients/customers/prospects, and create a professional image for you and your business. As
Read moreAll About Social Media Marketing!
All About Social Media Marketing! Social Media is all about nurturing relationship between your prospects/clients and convert that relationship into business. While drawing a Social Media Marketing Strategy it is important to keep in mind that one should not attempt
Read morePublicity- How Businesses Targeting Pharmaceutical Companies Do it Correctly?
Publicity- How Businesses Targeting Pharmaceutical Companies Do it Correctly? The development of effective Publicity Strategy to target Pharmaceutical Drug manufacturers and formulation companies is a complex task, which goes through identifying the target audience, determining the objectives, designing a message, choosing
Read moreBrochure Marketing – Benefits and Features – An Overview
Brochure Marketing refers to communicating or advertising using a pamphlet, a flyer or a brochure which describes benefits and features of various products or services to be promoted. There are several methods available to promote business, product or service and
Read moreDirect Mail Advertising – How businesses targeting Pharmaceutical Industry benefits?
In one of my earlier posts I have written about what is Direct Marketing and how it benefits the businesses. If you have not read the article please click here to read. There are various methods in Direct Marketing including
Read moreTop 10 Reasons Why You want to Update your Website.
Top 10 Reasons Why You want to Update your Website… and stay miles ahead of your competition.You might have designed and hosted your website a few years back, say, 3 or 5 years. As you know technology has advanced very much
Read moreDirect Marketing – An effective communication vehicle Marketers fail to look into
As a marketer you may be using different medium to communicate with your potential clients. There are scores of media to choose but every medium has its own pros and cons. As a marketing person I know it well. From
Read moreEmail Marketing – points to remember
Email Marketing is one of the digital communication method used in marketing. The Media vehicle used is email (electronic mail) to send communication. One can send one to one or one to many communication using this method. There are different
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